EURO TARGET SHOW 2026 – Become Part of the Largest Industry Event in Poland!

Euro Target Show is one of the most important industry events in Poland, offering an excellent opportunity to explore the offerings of the country’s largest distributors and to connect with the shooting, hunting, and survival communities. Over the course of three days, the Poznań International Fair brings together numerous exhibitors who showcase their products, services, and various initiatives such as event organization and training.

In addition, Euro Target Show features a rich program of lectures and presentations delivered by key representatives of institutions, associations, and clubs. The event also hosts Poland’s leading influencers and experts, who are eager to share their knowledge.

Image: Poznań International Fair

As you enter Euro Target Show, you’ll be greeted by a vast hall filled to the brim with exhibitors’ stands, which within minutes of opening are bustling with visitors. At most booths, you’ll experience a comprehensive presentation of the offerings – firearms, accessories, tools, clothing, and more – which you’ll be able to try out in your own hands.

Photos: Michał Ihnatów, MILMAG

The booths feature a wide range of products, including global premieres that attract significant attention. Company representatives are eager to advise you on choosing a new firearm, which you can examine firsthand and compare with competing offerings. Whether you are a beginner, a professional athlete, or an avid collector, Euro Target Show showcases firearms for everyone—from basic pistols to high-performance designs; from standard AR-15s to long-range precision rifles. This event is a unique opportunity to explore a large portion of the firearms available in Poland, all in one place and at the same time.

Of course, it’s not just about firearms and their accessories – booths also present clothing and equipment for hunting, sport shooting, and military use. Try things out, fit them, compare them – the offerings of many manufacturers will be within your reach.

A key part of the fair is craftsmanship. Most of the second hall is dedicated to Polish and international knifemakers. Those looking for a new tool will be able to choose from a diverse selection offered by many talented artisans. A practical knife for military use? No problem. An exquisite, decorated puukko with a handle made of exotic wood? You’ll find it, and not just one. In addition to knives and other steel tools, jewelry and various other accessories will also be showcased.

During numerous presentations, you will learn about various aspects of hunting, shooting, and outdoor survival. On a dedicated stage, experts from across the country will share the secrets of their craft and offer plenty of practical advice.

Tired from walking and testing yet another rifle? There’s a place to rest – Euro Target Show also features a rich gastronomic area, where you can enjoy, among other things, excellent wild game dishes.

Euro Target Show is an opportunity to promote yourself and your products in person to your target customers. By creating a booth, you have the chance to make a positive impression and encourage potential buyers to try out your product, presenting its key features and main advantages. Browsing an offer online is one thing, but experiencing it in person is something entirely different. When a customer can hold a product, shoulder it, and receive expert advice, it creates far more impact. It also allows you to present yourself as a person, not just a brand. People return not only because of a good product, but also because of the seller’s approach and the positive experience.

Euro Target Show is not reserved solely for “the biggest players.” The fair is also designed for smaller companies and artisans who likewise get the opportunity to reach customers in person. Do you make knives? Craft holsters? Sew custom backpacks? This event is for you. The size of your business doesn’t matter. You can be sure that many visitors will stop by your booth.

This year’s third edition of Euro Target Show was a significant success. According to the organizers, over the three days of the fair:

• 5,400 m² of exhibition space was allocated to exhibitors,
• nearly 16,500 visitors were recorded,
• more than 50 lectures and presentations were held on two separate stages,
• 45 partners and event patrons were gathered.

The visitor profile includes:

• sport shooters,
• hunters and the hunting community,
• uniformed services,
• representatives of the State Forests,
• EDC (everyday carry) equipment users,
• enthusiasts of shooting / survival / hunting / military gear,
• survival and bushcraft enthusiasts and people who spend active time in nature,
• industry media,
• shooting clubs and shooting range representatives,
• pro-defense organizations,
• historical reenactment groups,
• hunting agencies,
• military schools and academies,
• scouts.

Become an exhibitor at Euro Target Show now – the lowest prices per square meter of exhibition space are available until 31 December 2025.

Check the offer in the EXHIBITOR ZONE

Learn more on the official Euro Target Show website

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