The new logo retains the distinctive elements recognizable to customers while introducing amore minimalist and refined form. The simplified typography and balanced proportions givethe mark a contemporary and dynamic appearance. As a result, the logo is more legible andversatile, which is particularly important in digital communication and across variousapplications – from products to marketing materials.
Images: AKU
The rebranding also reflects the values that have long defined the brand: quality, durability,and a close connection to nature. The new visual identity emphasizes the company’sinnovative spirit while respecting its tradition and long-standing experience in designingoutdoor footwear.
The logo change symbolizes the beginning of a new chapter in the brand’s history – one inwhich heritage meets modern design, responding to the needs of today’s users andstrengthening its position in the international market.
AKU is an Italian outdoor footwear brand known for its high-quality trekking and hikingboots. With over 40 years of experience, the company combines traditional craftsmanshipwith innovative technology to create durable, comfortable footwear designed for mountainadventures and everyday outdoor use. AKU is also recognized for its attention to anatomicalfit and its commitment to responsible, sustainable production.
Press release
The distributor of AKU products is Raven Sport from Krakow.
